Since the trend in fashion/beauty industry changes rapidly, the basic principle is to produce attractive and trendy products while rapidly releasing them into the market. Through in-depth research and intense communication with the targeted consumers, we manage to achieve this while continuously satisfying our loyal consumers rationally and emotionally.

As information worldwide is getting more and more digitalized, not only that we are cultivating our brand through ‘media commerce’, but we are also non-stop enhancing our brand’s image through content marketing. We merged our attractive products with interactive and creative contents to form the smart ‘Contenduct’, and through that we communicate with hundreds and thousands worldwide.

Market power is rapidly shifting from suppliers to distributors, and to consumers. Therefore, it is obvious to conclude that the consumers hold the power to lead the market. Through our non-stop close communication and interaction with our consumers, rom&nd has been receiving love and supports from all over the world. This fandom has strengthened our relationship with distributors and partners, boosted our growth as a brand in the international market, making rom&nd a leading brand in Asia. With the successful digital leadership, rom&nd entered more than 20 countries worldwide just after 3 years since the brand launching.

Japan

Japan

• - Received awards from major cosmetic rating websites
• - Selected as the Trendiest Keyword in 2020-2021 (Japan Marketing Magazine ‘MarkeZine’)
• - Selected as the Trendiest Keyword in 2020-2021 (Japan Marketing Magazine ‘MarkeZine’)

China

China

• - Received the “Most Popular Brand’ Award from Taobao, the biggest online Shopping website in China
• - Appeared in the live broadcast of China’s Top Wanghong (Austin Li Jiaqi, Xueli, Xu Laoshi etc)

Vietnam

Vietnam

• - Held special event in Takashimaya Department Store